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You could† turn your bud’s excuse into a Budweiser Ad

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Images are for illustration purposes only and may not reflect those used during the Budweiser Make Time for Hockey campaign.

Buds make time for hockey, not excuses.

But, if you've got a bud that bails on game night, now's your chance† to call out their latest excuse in a real-life Budweiser ad.

Please fill out the fields below and stay tuned to see if your ad makes the cut.

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*All excuses must comply with the Official Rules to be included in a Budweiser ad. We reserve the right to edit, revise or modify the content you submit to fit within our internal and external requirements.

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I agree to Budweiser's Program Terms, Privacy Policy and Terms of Use and consent to the use of my name, Instagram handle (if provided) and excuse in promotional campaigns, ads, and marketing materials.
I consent to receive updates, special offers, newsletters, and other marketing messages from Budweiser and other trusted Labatt Brands. You can withdraw your consent at any time. Please refer to our Privacy Policy for more details.
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By clicking submit, you direct third-party service provider ("Instagram") to send us information such as your registration and profile information as controlled by the service provider. Your information may be auto-filled into this ad from ads you previously submitted responses to, your Instagram profile or any other third-party service linked to Instagram. Third Party Service Provider such as Instagram will also collect your information. We do not have control over the information collected by Instagram. Please review Instagram's privacy policy hosted on its website.